Five phases from problem to launch
No black boxes. You always know which phase we're in, what's being delivered, and what we need from you. Click through the phases below.
- Week 1Phase 01
Analysis
We get to grips with your business before we draw a single line. Who does the site need to convince? What should it get people to do? And how will we know afterwards whether it worked? Without those answers, you're just building something that looks nice.
What we need from you- 30–60 min. for a conversation
- Insight into your customers
- Your business goals
What you get- Summary of goals and target audience
- Clear success criteria
- Recommended scope
- Week 1–2Phase 02
Structure
This is where we lay the skeleton: which pages there should be, what they should contain, and in what order the user encounters them. We work out order and logic in simple wireframes — it's far cheaper to move a box around now than to rework a finished page later.
What we need from you- Feedback on the structure
- Existing text and images
- Content wishes
What you get- Sitemap of all pages
- Wireframes of key pages
- Content plan
- Week 2–4Phase 03
Design
Now the structure gets its expression: colours, typography, imagery and rhythm. We design as a system rather than as loose screens, so everything hangs together — and so new pages added later fit in without breaking the whole.
What we need from you- Logo and any brand guidelines
- One consolidated round of feedback
- Approval of the direction
What you get- Finished design system
- Design of all pages
- Clickable prototype
- Week 4–7Phase 04
Development
The design becomes real code in Next.js and TypeScript. We build with a focus on speed, accessibility and clean structure — and you get an ongoing link so you can follow along as the site takes shape.
What we need from you- Final content
- Domain access
- Ongoing minor feedback
What you get- Fully built site
- CMS you can manage yourself
- Tested on all devices
- Week 7–8Phase 05
Launch
We put the site live, check that everything works, and connect analytics so you can see what's actually happening. Afterwards you get a walkthrough so you can maintain the site yourself — and we're here if you'd rather we do it.
What we need from you- Approval for go-live
- An hour for handover
What you get- Site live on your domain
- Analytics and SEO set up
- Training and documentation
How we keep the process on track
Business before pixels
We start with what the site needs to achieve. The aesthetics come afterwards — and are better for it.
One thing at a time
Each phase is completed before the next begins. That keeps the pace up and the surprises down.
You see it as we go
You get an ongoing link to the work in progress. No big reveals at the end.
Built to last
Clean code and a design system, so the site can grow with you instead of needing to be rebuilt.
Ready to start phase 01?
The first step is a short, no-obligation chat about your business and your goals.